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Tucson Fire starts new safety campaign

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Posted 7:09 AM 8/13/2012 : Tucson Fire starts new safety campaign "Do Something"

TUCSON- When it comes to emergency incidents involving children, Tucson firefighters say they respond to the most calls when children are at the pool, on bikes and in cars.

Now TFD is hoping to change that with a new video campaign called "Do Something". 

The campaign features three 30 second PSA's, all shot by Tucson 12. Each shows what can happen to children at either the pool, in the car, or on a bike, when safety precautions aren't taken. That might include leaving your child alone by the water, not putting a seatbelt on them and not making sure they wear a helmet while riding a bike.

 "We will be here for 365 days a year to come and help you out in your time of need, but if you can do something to prevent that from being necessary, that's really what the whole message is about," TFD Captain Barrett Baker says. 

Once the video shows what can happen, it rewinds to show how the emergency could have been avoided. "The crying, the pleading, parents would do anything possible to rewind the clock and be able to prevent what happened," Baker says.

TFD hopes the PSA's will convince parents to be proactive, rather than reactive. 

They are currently posted to YouTube and Facebook in both English and Spanish. Baker says the next step is to broadcast them on TV.

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