Posted 11:23 AM 7/26/2013 : Tooth-friendly soda created by Tucson man
TUCSON - A new soda company with strong ties to Tucson is trying to take on the big cola companies.
Going after Coke and Pepsi takes a lot of courage and these guys apparently have just that.
In fact Kurij is the name of the soft drink.
Alex Deo is the Founder and C.E.O. of this soda start up. The former University of Arizona student planned on becoming a dentist but Tung Bui, a local endodontist convinced Alex to team up on a new business.
Two and a half years later they came up with Kurij. A 20 calorie, tooth friendly, natural soda, sweetened with xylitol. "Xylitol is a sweetener that helps prevent cavities so it's actually good for your oral health," said Deo.
Moving Kurij from the idea stage to the bottling plant was a long process. "We've put four years into this project. We've done our research, we've done the investigation, we have backing behind it. And there's a lot of dentists onboard that really believe in the product," Deo said.
Kurij is bottled in Colorado but it was created in Tucson. And it will be launched exclusively in Tucson on Thursday, August 1st at Borderlands Brewery Company.
The goal is to go global and Deo believes many thirsty Americans will have the courage to give up those more famous cola's for a healthy alternative. "For all those people that drink diet coke and coke there's no happy alternative between that and going all the way to water. So we wanted to find something that was still carbonated, still cool, still crisp and refreshing, but wasn't actually negative toward your health," Deo said.
At first Kurij will be offered in just one flavor, Yumberry. But several others flavors are in the works.
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