Procter & Gamble takes calculated risk with ‘The Talk’ ad - KVOA | KVOA.com | Tucson, Arizona

Procter & Gamble takes calculated risk with ‘The Talk’ ad

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Experts say Procter & Gamble is taking a calculated risk with its ad that features black mothers speaking to children about racism across several decades.
"The Talk," which makes no mention of any P&G product, has been the talk of social media.
Procter & Gamble says it knew there might be a backlash. And critics have called it anti-police. But the Cincinnati-based company says it felt the ad would be worth it. It said it believed now was the time after hearing feedback from customers.
Consumers may see more such ads. Ohio University professor Benjamin Bates says the rewards outweigh the risk since the ad appealed to African-Americans, and Millennials who are more comfortable with diversity.
Procter & Gamble spokesman Damon Jones says the company plans more similar campaigns.?

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