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Jul 21, 2014 7:27 PM by Nathan O'Neal

Sun link works to educate public ahead of street car launch

TUCSON - A city-wide campaign ramped up this week to educate the public on how to ride the modern streetcar.

Sun link is the first "Made in America" streetcar system in the county in nearly 60 years. After several years of planning, the streetcar project was made possibile as part of the $2.1 billion in RTA funds approved by voters. Days ahead of the official launch, there is a new push to teach the public "How to Ride."

"This is a little bit different than on a bus, on a bus you would stand in line and go to an operator and tap on a validator at an operator station. Here you actually board through two wide doors and walk up to a validator," said Shellie Ginn, the project's manager.

Sun link has launched a campaign through social media, public service announcements and even word of mouth.

While passengers will be offered the first three days of rides for free, fare enforcement agents will soon crack down on offenders.

"We will have fare enforcement agents who will be out checking to make sure everyone is buying their faces once we start taking fares on July 28," said Ginn.

Along with logistics of ridership, Sun link's educational campaign also pushes for extra caution and safety amongst motorists, cyclists and pedestrians sharing the road with the streetcar.

"This is a dense area now. It's very popular and that means we have a lot of motor vehicles, bicyclists, pedestrians as well as the street cars running so we ask people to be patient," Ginn said, adding: "Be tolerant. On the roadway and we want to be respectful of each other as we're using it."

The streetcar officially launches on Friday.

Learn more about the streetcar:

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