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PHOENIX - A new version of Sparky the Sun Devil, Arizona State University's mascot, is generating backlash from students and alumni who don't like it, say ASU administrators.

According to The Arizona Republic, the new version has big eyes and bulging muscles, features that focus groups said are more kid-friendly.

However, there's been criticism aplenty on social media and the campus newspaper says the new Sparky looks like a villain who would scare children.

The student government may conduct a referendum on Sparky next month.

University President Michael Crow says a senior university administrator will meet with students to discuss the situation.

The new Sparky was unveiled at a March 1 news conference and is to appear at a spring football game in April.