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The camera zooms in on a stubble-bearded hunk dragging on a cigarette and blowing out a thick cloud of smoke with what seems to be great satisfaction.

It resembles the TV smoking ads of yesteryear, now banned in most of the world, yet this modern-day offering is approved for American television viewers.

"You know what the most amazing thing about this cigarette is? It isn't one," explains a narrator as the modern-day Marlboro Man fixes the viewer with a broody stare before returning the reusable smoke to a container that resembles the traditional pocket-sized cardboard pack.

Read the full article on RawStory.com.