Feb 11, 2013 5:03 PM
The camera zooms in on a stubble-bearded hunk dragging on a cigarette and blowing out a thick cloud of smoke with what seems to be great satisfaction.
It resembles the TV smoking ads of yesteryear, now banned in most of the world, yet this modern-day offering is approved for American television viewers.
"You know what the most amazing thing about this cigarette is? It isn't one," explains a narrator as the modern-day Marlboro Man fixes the viewer with a broody stare before returning the reusable smoke to a container that resembles the traditional pocket-sized cardboard pack.