Sep 30, 2013 5:11 PM by Associated Press
PHOENIX (AP) - Sensors have been integrated into the helmets of 36 Arizona State football players as part of a study on concussions.
It's called the sideline response system, often called SRS.
ASU head athletic trainer Bill Martin says impact to a player's helmet will send information to a computer program that analyzes data on the hit, the force and how hard it was.
The study is being done with the Phoenix-based genomics research group TGen and helmet manufacturer Riddell.
TGen's clinical researchers deploy equipment on the sidelines that captures the SRS data.
Phoenix TV station KPHO (http://bit.ly/17keyPo) says TGen researchers also are collecting blood, saliva and urine samples from the participating players.
The goal is to see if there are molecular changes within bodily fluids that coincide with a hard cranial impact.