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PHOENIX - Fans of Arizona's own jackpot game The Pick can now get their winning numbers sent directly to the palm of their hand via text message in English and Spanish-a strategic approach to reaching a growing number of Arizonans who have a mobile phone. Even the lovable Arizona Lottery mascot Windfall Willie has a cell phone and is helping spearhead the effort; see how at arizonalottery.com.

More than 2.5 million Arizonans 25 and older have a cell phone, according to a recent Scarborough survey. Statistics like these and other consumer insights were the inspiration for making this move-the first-ever mobile technology tool for the Arizona Lottery.

Beginning today, players can sign up on arizonalottery.com or simply text AZLOT to 411247 to receive the winning numbers for The Pick, which has drawings on Wednesday and Saturday of each week. Players will still be able to check their numbers by logging onto arizonalottery.com or by calling the winning numbers hotlines at 480-829-PICK in Phoenix and 1-800-499-3798 in all other Arizona areas.